THE HOUSE UFFF

FOUNDED IN 2017 BY THE LEBANESE - GERMAN DESIGNER YOUSSEF HOTAIT, UFFF OFFERS A  24/7 MENS WARDROBE THAT BLURS THE BOUNDARIES BETWEEN ELEGANCE AND COMFORT. YOUSSEF WAS BORN IN BEIRUT AND GREW UP IN HAMBURG. INFLUENCED BY THE MODERN ORIENT OF BEIRUT AND THE MINIMALISM OF HAMBURG, HE IS ABLE TO MIX A VARIETY OF INPUTS AND HARMONIZE THEM INTO A UNIQUE MENS STYLE. HIS DETERMINATION IS TO UNDERLINE „THE MODERN MANS“  AUTHENTIC & CASUAL  ELEGANCE, TO RAISE THE MANS OWN VALUE. YOUSSEFS PROFESSION-PATH INCLUDES SEVERAL STATIONS IN THE LUXURY FASHION INDUSTRY. „UFFF IS FOR DREAMERS WHO TRANSFORM THEIR DREAMS INTO REALITY“. WITH HIS OWN WORDS, OUR DESIGNER YOUSSEF HOTAIT SAYS THAT UFFF IS A WORD USED TO EXPRESS A SENSE OF RELIEF, SATISFACTION, FREEDOM & AROUSAL WHICH IN MOST CASES IS A REASON BEHIND MOTIVATION AND EVENTUALLY PROCEEDING TO ACTION. IT FALLS PERFECTLY WITH THE WAY I WANT THE CUSTOMER TO SEE THE BRAND, THE COLLECTION AND THE FEELING WHEN HE WEARS IT.

THE COLLECTION

THE UFFF DNA CONSISTS OF A TIMELESS COLLECTION OF GARMENTS THAT REMIND IN A MIXTURE OF THE MYSTICAL ORIENT MEETS FUTURE CITY. THE MATERIALS ARE SOFT AND COMFORTABLE. SILK, LINEN, COTTON - THIS IS WHAT YOU’LL MEET. BUT WHAT MAKES IT OUTSTANDING IS THE LOVE FOR DETAILS. EVERY SINGLE PIECE IS THOUGHTFULLY CONSTRUCTED, EVERY DETAIL IS CHOSEN OUT OF THE VARIETY OF UNLIMITED OPTIONS. MIX & MATCH IS THE FOCUS. IT IS A VERSATILE COLLECTION THAT CAN EASILY BE TAKEN FROM NIGHT-WEAR, TO CASUAL DAY-WEAR AND EVENING-WEAR. THE PURPOSE OF THE COLLECTION IS TO PROVIDE THE UFFF MAN WITH COMFORT AND ELEGANCE - AT THE SAME TIME 24/7.

THE UFFF MAN

HE IS NOT ONLY A DREAMER, HE IS A VISIONARY MAN. A MAN OF TOMORROW IS A MAN THAT BASES HIS CONFIDENCE ON HIS KNOWLEDGE AND HIS ABILITY TO REINVENT HIMSELF. HIS IDENTITY - METAMORPHOSIS RECONCILES WITH HIS CONTINUITY. THE UFFF MAN IS AWARE AND CONFIDENT. INNER ELEGANCE IS SAME AS IMPORTANT AS ESCAPING THE STANDARDS OF SOCIETY. HIS STYLE REVEALS IT. HE IS COURAGEOUS, WELL-MANNERED AND HE SHINES. LIKE A BLUE SAPPHIRE HE CAN’T WALK UNNOTICED. THE RAY OF LIGHTS REFLECT IN HIS APPEARANCE AND CHANGE HIS ENVIRONMENT.

MAYBE. YOU. CAN. FLY.